FAMILIES for BABY CAR SEAT/STROLLER COMPANY COMMERCIAL ROUND 2

Roles

• CAUCASIAN FAMILYPrincipal

  CASTING A CAUCASIAN FAMILY. Please submit for the appropriate subrole and clearly identify the subrole in the submission notes. MOM age 25-40 -Warm, relatable woman with a natural, nurturing presence; comfortable interacting with babies, toddlers and baby products on camera. DAD age 25-40-Warm, relatable man with natural family chemistry; comfortable interacting with babies, toddlers and baby products on camera. INFANT (JAMES, STAGE 1): Approximately 8–12 weeks. Current needs include a maximum height/length of 22 inches and maximum weight of 12 lbs. BABY (JAMES, STAGE 2): Approximately 2–10 months. Product fit varies; needs may include approximately 20–22 inches and 10–13 lbs, under 14–15 lbs for some products, or 6–9 months under 25 inches and under 20 lbs. Preference for a small 2–3 month-old baby who has started to smile. TODDLER (JAMES, STAGE 3): Approximately 18–24 months, generally under 30–32 inches and under 35 lbs. For all minor submissions, include exact date of birth, current height/length, current weight, clothing size, recent photos and parent/legal guardian contact information. Parent/legal guardian must accompany the child. Real families are encouraged; individual submissions are welcome.

• HISPANIC FAMILYPrincipal

  CASTING A HISPANIC FAMILY. Please submit for the appropriate subrole and clearly identify the subrole in the submission notes. GRANDMA: Warm, relatable woman with a nurturing, genuine presence; comfortable interacting naturally with an infant and family members on camera. INFANT: Approximately 8–12 weeks. Current product-fit needs include a maximum height/length of 22 inches and maximum weight of 12 lbs. For the infant submission, include exact date of birth, current height/length, current weight, clothing size, recent photos and parent/legal guardian contact information. Parent/legal guardian must accompany the child. Real family pairings are encouraged; individual submissions are welcome.

• ASIAN FAMILYPrincipal

  CASTING AN ASIAN FAMILY. Please submit for the appropriate subrole and clearly identify the subrole in the submission notes. MOM (HANA): Warm, relatable woman with a natural, nurturing presence; comfortable interacting with an infant and using baby products on camera. INFANT (EMI): Approximately 8–12 weeks. Current product-fit needs include a maximum height/length of 22 inches and maximum weight of 12 lbs. GRANDMA: Warm, genuine woman with a nurturing presence and authentic family chemistry. For the infant submission, include exact date of birth, current height/length, current weight, clothing size, recent photos and parent/legal guardian contact information. Parent/legal guardian must accompany the child. Real families are encouraged; individual submissions are welcome.

• AFRICAN-AMERICAN FAMILYPrincipal

  CASTING AN AFRICAN-AMERICAN FAMILY. Please submit for the appropriate subrole and clearly identify the subrole in the submission notes. MOM (AISHA): Warm, contemporary and relatable woman with a natural, nurturing presence. DAD (JORDAN): Warm, relatable man with natural family chemistry; comfortable interacting with a baby and baby products on camera. BABY (AMARA): Approximately 2–10 months. Product fit varies; needs may include approximately 20–22 inches and 10–13 lbs, under 14–15 lbs for some products, 4–10 months and eating solids for a highchair setup, or 6–9 months under 25 inches and under 20 lbs. Preference for a small 2–3 month-old baby who has started to smile. For the baby submission, include exact date of birth, current height/length, current weight, clothing size, recent photos and parent/legal guardian contact information. Parent/legal guardian must accompany the child. Real families are encouraged; individual submissions are welcome.

• FAMILY – ANY ETHNICITYPrincipal

  CASTING A FAMILY – ETHNICITY TBD. Please submit for the appropriate subrole and clearly identify the subrole in the submission notes. MOM: Warm, relatable woman with a natural, nurturing presence. DAD: Warm, relatable man with natural family chemistry. BABY: Approximately 2–10 months. Product fit varies by exact age, height and weight. TODDLER: Approximately 18–24 months, generally under 30–32 inches and under 35 lbs. SISTER: Expressive, energetic girl with a playful, natural personality and authentic family chemistry. For all minor submissions, include exact date of birth, current height/length, current weight, clothing size, recent photos and parent/legal guardian contact information. Parent/legal guardian must accompany the child. Real families are encouraged; individual submissions are welcome.

• MIXED-ETHNICITY FAMILYPrincipal

  CASTING A MIXED-ETHNICITY FAMILY. Please submit for the appropriate subrole and clearly identify the subrole in the submission notes. MOM: Warm, relatable woman with a natural, nurturing presence; comfortable interacting with a baby and baby products on camera. DAD: Warm, relatable man with natural family chemistry; comfortable interacting with a baby and baby products on camera. BABY: Approximately 2–10 months. Product fit varies; needs may include approximately 20–22 inches and 10–13 lbs, under 14–15 lbs for some products, 4–10 months and eating solids for a highchair setup, or 6–9 months under 25 inches and under 20 lbs. For the baby submission, include exact date of birth, current height/length, current weight, clothing size, recent photos and parent/legal guardian contact information. Parent/legal guardian must accompany the child. Real families are encouraged; individual submissions are welcome.

• CAUCASIAN MOM & BABYPrincipal

  CASTING A CAUCASIAN MOM & BABY. Please submit for the appropriate subrole and clearly identify the subrole in the submission notes. MOM: Warm, relatable woman with a natural, nurturing presence; comfortable interacting with a baby and baby products on camera. BABY: Approximately 2–10 months. Product fit varies; needs may include approximately 20–22 inches and 10–13 lbs, under 14–15 lbs for some products, 4–10 months and eating solids for a highchair setup, or 6–9 months under 25 inches and under 20 lbs. Preference for a small 2–3 month-old baby who has started to smile. For the baby submission, include exact date of birth, current height/length, current weight, clothing size, recent photos and parent/legal guardian contact information. Parent/legal guardian must accompany the child. Real family pairings are encouraged; individual submissions are welcome.

• INDIVIDUAL SUBMISSIONS (CAN BE MATCHED)Background

  CASTING SUPPORTING/BACKGROUND ROLES OF ALL ETHNICITIES. Please submit for the appropriate subrole and clearly identify the subrole in the submission notes. BABY SHOWER GUESTS: Warm, relatable adults to portray friends and family at an intimate baby shower/nesting party; natural personalities with authentic group chemistry. DOG: Friendly, well-behaved dog comfortable around people, production activity and camera equipment. Include breed, age, weight, temperament, recent photos and owner/handler contact information. TAXI DRIVER: Natural, relatable performer with a grounded on-camera presence. CAFE FRIENDS: Warm, contemporary, expressive performers with authentic friendship chemistry and natural reactions in an outdoor café scene. Include current, recent photos and identify the specific supporting/background subrole in the submission notes.

• Gen Z's with Babies

  Age 18-35

• Abuela

Photo reference